Netflix Wants People to Stop Hurting Themselves with the 'Bird Box' Challenge
03 January, 2019, 04:41
People have been absolutely obsessed with one of the latest thriller films to hit Netflix, Bird Box.
Is it possible for something to go viral and not spawn an idiotic challenge? And because we just can't let things be, naturally it has led to the #BirdBoxChallenge, which finds everyday people blindfolding themselves and attempting numerous harrowing missions from the fictional (!) film. The challenge originates from the movie, in which Sandra Bullock and a star-studded cast of actors are forced to wear blindfolds outside to avoid being possessed by mysterious entities that make people kill themselves. Using the hashtag #BirdBoxChallenge, social media users posted photos and videos of themselves attempting to do tasks like using the escalator, operating a scooter indoors and dancing without their sense of sight. One of the most famous was for a good cause: the "Ice Bucket Challenge", which involved dumping cold water on yourself to raise awareness about amyotrophic lateral sclerosis, also known as ALS or Lou Gehrig's disease. Well, now the youth of the world are taking those memes to the next level with #thebirdbox challenge and Netflix would very much like them to stop before someone gets hurt.
The challenge has been all over Twitter and Instagram since the film's release.
Perhaps anxious about potential lawsuits, Netflix has taken to Twitter to issue a warning advising people not to hurt themselves while undertaking the "Bird Box Challenge", which is - allegedly - the latest internet craze now making the rounds on social media.
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Some people took a different approach to the challenge.
The Netflix rep added that while this is typically the way in which the streaming platform keeps track of views for all original films, the information "should not be taken as a metric for all Netflix content", as "nuance" comes into play when it comes to Netflix original series and individual episodes.
The "Bird Box Challenge" consists of people living their everyday lives blindfolded as if they were in the movie.
Warning: This post contains spoilers for Bird Box.
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