Wednesday, 20 March, 2019

Bird Box Hits 45 Million Views in One Week According to Netflix

New Netflix film 'Bird Box' smashes streaming record Bird Box Hits 45 Million Views in One Week According to Netflix
Melody Ballard | 01 January, 2019, 05:31

That is said to be the best viewership for a Netflix film in its opening week.

"Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box - best first 7 days ever for a Netflix film!" read the tweet, which was accompanied by a GIF of Bullock's character in the film taking off her blindfold.

This assertion attracted some side-eyeing from those familiar with Netflix's general behavior in reporting.

Netflix rarely reveals viewing figures, and even when it does, keeps it vague.

A Netflix spokesperson shared with The Verge, that an account is considered a viewer "once a view surpasses 70 percent of total running time including credits".

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Many have criticized Netflix's transparency on this information. Each account was only counted once.

Rebecca Keegan of The Hollywood Reporter questioned the value of Netflix's data in the absence of further context. "How does a traditional studio considering her for a project view it?" We'll leave the quality assessment up to you, but we do have some theories as to what may have attracted viewers.

Things escalate when Bullock's character has to travel down a unsafe river, staying awake for more than 24 hours to make sure the boat stays on course.

First, the premise: It's been a solid few years for horror films, and the idea of invisible creatures causing unpredictable behavior seems promising. The title comes from the box of birds she and her young children bring onto their boat. Directed by Sussane Bier (The Night Manager), the film packs in a killer ensemble cast including Trevante Rhodes, John Malkovich, Lil Rey Howery, Danielle Macdonald, and Jacki Weaver.

Or maybe it was all the jokes and memes filling the internet - they are good publicity, after all.

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