Friday, 18 January, 2019

YouTube just quietly released 100 movies for free

YouTube has recently rolled out free-to-watch ad-supported Hollywood feature films YouTube has recently rolled out free-to-watch ad-supported Hollywood feature
Melody Ballard | 20 November, 2018, 06:13

The world's largest streaming video platform is now offering legitimate versions of almost 100 films to audiences for free - movies like The Terminator, Legally Blonde, the first five Rocky films, and Hackers.

It looks as though the available movie selection is only on offer in the United States at the time of writing, though it might expand to other regions given time. The company began doing this last month in their "Movies & Shows" section where they previously sold streaming entertainment, AdAge reported last week. "It also presents a nice opportunity for advertisers". Many movie fans would gladly sit through a couple handfuls of commercials to watch movies for free rather than paying to see them on a pay per view basis.

"We saw this opportunity based on user demand, beyond just offering paid movies". The ads that YouTube shows in the film come from its normal advertising mix.

There are now 100 movies available, according to AdAge, including Rocky, Legally Blonde, Agent Cody Banks, and Zookeeper.

A look at the new'free to watch section of You Tube Movies & Shows
A look at the new'free to watch section of You Tube Movies

YouTube has added around 100 Hollywood titles to its platform, supported with ads.

However, starting in October this year, the online streaming service quietly launched a channel allowing free streaming ─ supported by ads ─ of a limited number of films. But the main reason YouTube is integrating more movies is that advertisers have been asking for content that is guaranteed to be family-friendly.

YouTube has about 1.9 billion users per month and according to recent stats released by the site, with nearly 20 per cent users accessing the online streaming platform via smart TVs.

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