Monday, 15 October, 2018

Nike shares dip as Colin Kaepernick ad spurs boycott

New Nike ad campaign featuring Colin Kaepernick prompts burning response from some fans Colin Kaepernick's Nike Ad Comes Under Fire as Protesters Set Their Sneakers Aflame
Melody Ballard | 05 September, 2018, 10:46

Kaepernick has filed a lawsuit against the NFL that alleges that league owners colluded to deny him a chance to play in the NFL.

The campaign, which marks the 30th anniversary of Nike introducing its famous motto, was immediately met with backlash, and burnings, because of Kaepernick's involvement. "Even if it means sacrificing everything".

Others are saying that Nike, which raked in more than $30 billion in profits a year ago, would weather the protests.

In an interview with Fox News a year ago, Trump told Sean Hannity he thought Kaepernick should have been suspended after his first protest.

President Donald Trump says Nike is sending a "terrible message" by making Colin Kaepernick part of a new ad campaign tied to the 30th anniversary of its "Just Do It" series.

"Believe in something", the advertisement reads in white letters in front of a black-and-white portrait of Kaepernick.

The score of supports who are vocally standing behind Nike and Kaepernick's politically charged team-up also includes Kobe Bryant, Russell Crowe, House of Cards star Michael Kelly, Common, and many others. But he also said the company's ability to make its own business decisions "is what this country is all about".

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On Monday, Nike drew their line in the sand when they made a decision to sign and feature Colin Kaepernick in its 30th anniversary "Just Do It" advertising campaign.

The singer, whose signature hit with the multi-platinum selling Big & Rich is "Save a Horse (Ride a Cowboy)", followed it up saying to watch Nike stock by this time next week and responded to several tweets responding to the cut up socks. "They'll be ok", the actor Zach Braff tweeted.

Trump described players like Kaepernick who knelt for the anthem as "sons of bitches" who should be fired.

Former NFL quarterback Colin Kaepernick's new sponsorship deal with Nike has prompted calls to boycott the athletic brand, and received an equal outpouring of support online.

Trump has been a vocal opponent of athletes who kneel during the national anthem to raise awareness about police brutality against black Americans and other racial injustices. Just to be clear, this was NOT a protest against the National Anthem or the US flag, but against racial injustice.

Critics claimed Kaepernick was disrespecting the flag, the anthem and the military. "National Football League must respect this!"

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