Tuesday, 16 October, 2018

Ontario Premier Doug Ford announces 'Buck-a-Beer' plan

Buck-a-beer details confirmed, Ontario brewery announces participation Ford Announces Buck-a-Beer Plan
Kelvin Reese | 10 August, 2018, 02:00

After bringing a swift end to carbon pricing and scrapping one of the world's first government-backed basic income pilots, Ontario's new conservative government is pushing forward with one of its signature promises: dropping the price of a beer to a dollar.

According to the statement from an anonymous source CTV News Toronto that Ford is going to announce on Tuesday, August 7th.

Currently, one of the lowest priced beers from an independent Ontario brewery is Cool Beer's Stonewall Light which retails at $1.45 per 275 ml bottle.

The move is voluntary for the province's 260 brewers, and has raised questions about how many will actually implement cheaper prices given higher costs since beer was last allowed to be sold at $1 - a decade ago.

Ontario Premier Doug Ford announced a return to "buck-a-beer" in the province this week.

The PC government is calling the move the "buck-a-beer challenge" and said the move is aimed at creating more competition in the market among brewers. Today I am proud to say: "Promise made, promise kept". "I think a lot of other breweries are just going to sit back and see what happens with us", he said.

The Liberals had cited the government's "social responsibility" mandate for the 25-cent increase in beer prices at the time.

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"I'd like to see gas lowered to that price instead of the beer", said another man.

"Yeah, I'll take it", said one man unloading empties.

In order to encourage producers to lower their prices, Ford said his government would launch the buck-a-beer challenge, which would offer promotional programs, in-store displays and advertising to those who sell their beer at the minimum price.

The move will have no effect on the province's almost $600-million in revenue from beer and alcohol taxes, Finance Minister Vic Fedeli said. But other Ontario craft breweries have made it clear that they have no intention to take part in the program, with Great Lakes Brewery posting on Twitter that they "believe in our brands, take pride in our quality and firmly feel that are current prices are very fair", and Hometown Brew Co. stating that they value "quality & sustainability above all else".

The price of beer cans has jumped in recent months because of the escalating trade war with the United States which has slapped a 10-per-cent tariff on aluminium.

"Don't expect us to get involved in this", Mr. Burtch said.

"These are normal business expenses for our stores and no costs will be incurred to either LCBO consumers or Ontario taxpayers", it said.

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