Google Launches New Tools To Target Non-English Speakers In India
Google Launches New Tools To Target Non-English Speakers In India
Google claims that over 1.2 million small businesses in India are already using Google Tez
29 August, 2018, 02:20
Google Pay, née Tez now has 22 million active users, with 750 million transactions being made so far since the service launched in September of 2017. Around 40 million new users come online in India every year, not just from metropolitan centers, but from rural areas as well, and latter on an increasing basis.
While Google Pay can be used at any outlets which accept UPI payments, Google will also strengthen its market presence by making payment service available at more than 15,000 stores.
For this, Google has partnered with banks such as HDFC Bank, ICICI Bank, Federal Bank, and Kotak Mahindra Bank.
Instead, the first step in the global expansion plans for Tez is a further consolidation of the search giant's once numerous mobile payment efforts. According to Google, the amount of online content in Indian languages is only 1 percent of what's available in English.
Google Maps and Google Station Google Maps continues to be a priority product for Google. All Tez features will remain in Google Pay.
For Indians, who prefer listening and speaking over reading text, Google is launching a new feature in Google Go that lets you listen to web pages.
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However, other than the name, the app stays the same with the similar feature set, so users in India will not get the marquee Google Pay features that are available in the USA and elsewhere. Towards this we introduced Smart Display campaign in Hindi and have also expanded our ad products to support Tamil, Bengali, and Telugu across Search, Display and YouTube. In March, Tez had added a chat feature allowing users to communicate with their contacts while sending and receiving money.
Google also announced the expansion of Google Station, which aims to bring fast, reliable and easy to use Wi-Fi to more places around the world, to Andhra Pradesh.
The company has also partnered with RedBus to offer better public transport information on Maps. Everything you love about Tez is now moving to #GooglePay. Our partnership with RailTel is an example where millions of people are accessing Internet from hundreds of railway stations in India.
Sengupta said the company is also adding more merchants - online and offline - onto its platform.
Sengupta added that the company is trying to create richer experience for merchants such as the ability to pay using Google Pay without leaving the merchant app and push tickets to the Google Pay app. The company has partnered with local Andhra Pradesh State FiberNet Limited to reach nearly 10 million people.
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