Thursday, 15 November, 2018

Netflix Is Testing a More Expensive Ultra HD Plan

Netflix Netflix might be on the verge of launching its most expensive plan ever
Melody Ballard | 05 July, 2018, 01:31

Wallets at the ready - Netflix could be about to introduce a new more expensively priced subscription tier that offers the best of the streaming service's features, but at the expense of those already paying top dollar. Currently, Premium subscribers can stream up to 4 screens simultaneously.

As first noted on Tuesday by the Italian blog Tutto Android, some users in Europe are seeing a new price tier called "Ultra" that, as the name partially indicates, allows users to simultaneously run Ultra HD video and audio across four devices.

Not all Netflix subscribers will see the test and the company may not ever offer the specific price points or features being tested, Saran said. In the U.S., Netflix only offers three plans: $7.99 for Basic, $10.99 for Standard and $13.99 for Premium.

Also, from the documentation posted by TuttoAndroid (via PhoneArena), it isn't clear whether Premium subscribers will lose their current access to HDR content too. The ever-expanding company, which is now led by CEO Reed Hastings, has 125 million memberships in 190 countries. The new Ultra offering would then have the four simultaneous streams that are now offered in the Premium plan.

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According to some service users in Italy, promotional material they received says the Premium screen allowance of four would drop to two, but this has been disputed by other Italian Netflix account holders, who say the four-screen option will remain in Premium according to details they have seen. A company spokesperson was quoted as saying, "In this case, we are testing slightly different price points and features to better understand how consumers value Netflix".

This new tier will cost 16.99 Euros (~$20), an increase of 3 Euros (~$6) compared to the Premium tier, without any new additions.

"But if you do that, you can get people to pay a little bit more because then we're able to invest more and further improve".

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