Sunday, 18 November, 2018

A $400 Microsoft Surface may be on the way

Microsoft to release low-costs Surface tablet to take on Appleā€™s iPad The original Microsoft Surface
Derrick Tucker | 17 May, 2018, 00:30

Microsoft is working on a new $400 United States dollars budget Surface tablet created to compete with Apple's lowest-end iPad, according to a new report stemming from Bloomberg's often reliable Mark Gurman.

By releasing a cheaper Surface model, Microsoft is trying to gain a bigger share of the low-priced tablet market, which Apple recently tapped into with its latest iPad version. The new tablets are expected to start at around $400, down from the $799 starting point of current Surface Pro models. Microsoft's effort of what a tablet can do is so far successful but the number of people using them would be a lot less as compared to iPad pro users. The report says that the new Surface will feature 10-inch screens, iPad-like rounded edges, and battery life closer to the iPad's promised 10 hours than the prior Surface claim of 13.5 hours.

Instead, it began to focus on the Surface Pro, a higher end, more expensive version of its tablets.

With the smaller, thinner construction with rounded corners as well as the more affordable price, it's clear that this model is meant to be a direct competitor to the more-popular iPad.

CNBC's Todd Haselton shares his thoughts on what Microsoft needs to deliver to gain market share. Microsoft's Surface hardware business had sales of $4.4B in the same period.

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Microsoft is planning to add devices with LTE connectivity, which had been lacking on the Surface Pro until this past year's model.

Now what will be interesting to see here is that what processor architecture does this device comes up with. It will be accompanied by more affordable versions of Microsoft's keyboard cover, mouse, and Surface Pen.

Many would consider the Android tablet market to be all but dead and Apple to be the king of tablets.

The ARM-based Surface RT tablet was a major failure amid Microsoft's entry into the device market. Despite more Windows applications being available on PC, very few are designed for tablet usage. With a similar size, shape, and price Microsoft is positioning themselves to steal way some of the market dominance that Apple now enjoy.

Although low-powered devices often ship with ARMCPUs, the new tablets will reportedly sport Intel hardware, though chip specifics have yet to be detailed. The new device could be ready to hit the market as soon as the second half of 2018.

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