Saturday, 23 June, 2018

Walmart is launching its own meal kits in some stores

Walmart expanding meal kits to more stores nationwide Press. All rights reserved. This material may not be published broadcast rewritten or redistributed
Kelvin Reese | 08 March, 2018, 01:40

Recently Amazon announced that it will start delivering groceries from Whole Foods, which might have prompted Walmart to release this new meal kit to its stores.

Walmart is set to rollout new meal kits to more than 2,000 stores in 2018.

The four pre-portioned meals are steak Dijon, basil garlic chicken, pork Florentine and sweet chili chicken stir fry. The meals will also be available via the store's online grocery pickup service, where customers can order online at lunch for pickup by dinner.

Overall, the report states, 9 per cent of Americans say they've purchased a meal kit in the last six months and 25 per cent of consumers say they would consider trying a meal kit in the next six months. Thai curry chicken and chicken fried rice can be made with the rotisserie chicken. "We're here to help", said Tyler Lehr, senior vice president and general merchandise manager, Deli Services, Walmart U.S. The one-step meals include chicken enchiladas, meatloaf, chicken alfredo and pot roast.

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"It's a market that is consistent with growing food consumer preferences for fresh and healthy foods that require minimal preparation", Shea said in an email.

The company in its strategic re-alignment also seeks to smash off its competitors such as Amazon, Blue Apron Holdings, Meal-Kit purveyor etc. on various aspects including pricing, packaging and also the culinary experience. Kroger has been offering its own brand of meal kits in some stores as well.

Given the massive scope of Walmart's grocery business, the meals could depress sales at restaurant chains if shoppers may choose to grab a quick and cheap dinner from Walmart.

"It's no big secret that they are offered in other retailers, and we have looked at them previously, but we were not thrilled with quality levels", he said.

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