Apple set to turn up audio ambition with high-end headphones
Apple set to turn up audio ambition with high-end headphones
Apple to launch self-branded premium headphones by 2018-end: Report
06 March, 2018, 01:50
Sources familiar with the product's development claimApple is working on noise-canceling, over-ear headphones that'll rival offerings from market leaders such as Bose and even Apple's own Beats by Dre.
A new report from Bloomberg today, March 5, suggests that Apple is may want to build on the surprise success of its AirPodswireless headphones and make a pair of high-end, Apple-branded headphones. The company's largest ever acquisition was the $3 billion purchase of Beats in 2014-a deal that got Apple into high-end headphones and music streaming.
Sources say Apple could redesign the headphones again before launch or even scrap the project entirely.
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Apple is planning to extend its audio-focused product lineup this year with the introduction of new over-the-head headphones, reveals a report by Bloomberg.
Researcher NPD Group said past year that sales of AirPods and Beats headphones gave Apple 27 percent of the wireless headphone market and nearly half the dollars spent on the category. Both Bose's popular QC35 II and Beats' Studio3 wireless headphones cost $350. On the contrary, the headphones are expected to follow the footsteps of AirPod and will feature a similar set of features as well. In the first seven months of 2017, the wireless headphone market sales increased by 22 percent compared to a year ago and Apple AirPods accounted for 85 percent of all wireless headphone dollar sales in the United States, according to research firm NPD Group. Those headphones already take advantage of Apple's W1 chip. The HomePod is priced more than $100 higher than its main voice-activated competition from Sonos, and $200 more than an Amazon Echo, but $50 less than a competing Google Home Max. Given their over-the-ear design, they will likely sound superior to the AirPods as well.
There's no word on when the headphones will arrive.
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