Tuesday, 21 August, 2018

Star Wars: Battlefront 2 Falls Short of Sales Targets; Loot Boxes Blamed

Star Wars Battlefront 2 Star Wars Battlefront 2
Melody Ballard | 03 February, 2018, 01:49

The backlash against EA's Star Wars Battlefront 2 was arguably the biggest gaming story of past year, even hitting mainstream press, being the talk of governments around the globe, and fundamentally shifting the conversation on loot boxes or anything that might constitute gambling within a game.

The weakness of Battlefront II resulted in an 18 percent year on year Q3 decline in Packed Goods revenue to $380 million. EA is said by the two (Wilson and Jorgensen) to work very closely with all industry partners and the ESA to make sure that people understand that loot-boxes and microtransactions are not a form of gambling.

The publication erroneously said Star Wars Battlefront 2 sold 9 million units during the quarter, but EA actually reported closer to 7m sales. While this isn't surprising considering all the hullabaloo over the game's controversial microtransactions, we now know the game has officially underperformed. Considering that EA was, at one point, against single player campaigns in multiplayer shooters, this is a big deal. Jorgensen says they attribute the diminished sales to the loot box controversy, but they expect to sell 1 to 3 million by the end of the fiscal year - which would still fall short of the previous game's sales. "So we removed the feature that was taking away from what fans were telling us was an otherwise great game".

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At the moment there's no hard date on when the microtransactions will be returning to the game, or whether they'll be retooled to take player criticisms and feedback into account. "EA's Ultimate Team clearly had a huge inflection in its growth rate".

EA's Fiscal Year 2020 runs April 1, 2019 through March 31, 2020.

Furthermore, Wilson noted that EA is confident about making the right model for their players and community, and that they'll get Disney's support on that model. He argued that Electronic Arts' plan is "absolutely" to continue to drive and focus and deliver on digital economies and live services.

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