Thursday, 24 May, 2018

Padman Challenge: Makers Execute This Brilliant Strategy To Promote The Film

Akshay Kumar PM Narendra Modi Aamir Khan takes on the Pad Man Challenge
Carol Daniels | 04 February, 2018, 01:48

It's natural! Period. #PadManChallenge Copy, Paste this & Challenge your friends to take a photo with a Pad!

The stars in showbizz have taken up the "Padman Challenge" not only to promote the upcoming R. Balki film but also, to tell the world how important "Periods" is to be spoken about.

It seems like Twinkle Khanna and her "Pad Man" team is all set to change the Indian mindset that says talking about period or pads is a taboo through their film. I accept your #padmanchallenge Yes that's a Pad in my hand & I don't feel weird.

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The challenge has already been picked up on social media and has become a rage on the Internet in no time. Arjun Kapoor took up the challenge as he was nominated by Sonam Kapoor to do so and he posted a picture of him with the pad in hand. Not only that, Aamir even went on to challenge his "friends", superstars Amitabh Bachchan, Shah Rukh Khan and Salman Khan. Thank you @akshaykumar for the challenge.

The movie Padman is based on the life of entrepreneur Arunachalam Muruganantham, who made low-priced sanitary pads for the women of his village.

"Padman" producer and Akshay's wife Twinkle Khanna shared her photo with a Sanitery pad and challenged Aamir Khan and Shabana Azmi next. The real-life PadMan a Padma Shri awardee, played a key role in creating awareness about menstrual hygiene in the interiors of the country. The film was earlier scheduled to release on January 25 but later on, it's release was rescheduled to February 9 fir allowing Sanjay Leela Bhansali's Padmaavat to enjoy a single film release.

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