Lucky Charms Upgrades to 'Magical Unicorn' Marshmallows
Lucky Charms Upgrades to 'Magical Unicorn' Marshmallows
Lucky Charms Unleashes The Power Of The Unicorn As The Next New Permanent Marshmallow In Its Magical Cereal Line-Up
21 February, 2018, 07:24
The move marks the first new marshmallow added to Lucky Charms in over a decade. The new unicorn charm, which features hues of bright purples and blues, is the first-ever marshmallow to be inspired and created by kids. After tapping "into the imagination and creativity of young minds", the decision to choose the unicorn form was "unanimous".
He continued: "That's why, after 10 years, we chose to introduce a new charm with the help of the keepers of magic themselves - kids".
The addition of the unicorn comes after Lucky Charms announced it would retire its hourglass marshmallow and replace it with a new one. "They spoke, and after hearing their love for the magical unicorn, we listened", Josh DeWitt, marketing manager of Lucky Charms, told the broadcaster.
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The new charm rollout has already begun, with more grocery stores obtaining the unicorn charm in Lucky Charms cereal boxes in March.
Last year, the company offered 10,000 boxes of a marshmallow only version of the cereal, to anyone who found a special code.
The unicorn now will take its place among seven other shapes: heart, star, horseshoe, clover, blue moon, rainbow and balloon.
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