Wednesday, 21 November, 2018

Who is No.1 in India: The Xiaomi-Samsung Verbal War

Xiaomi Shipped 8.2 Million Smartphones in Q4 2017, Secures Top Spot in India With 27% Market Share: Canalys Xiaomi beats Samsung in Oct-Dec quarter: Canalys
Lori Graves | 26 January, 2018, 02:39

Chinese handset maker Xiaomi has overtaken Samsung to become Indias largest smartphone player, a report by research firm Canalys said.

Samsung is not happy about losing to Xiaomi in India's Q4 2017 smartphone shipment battle, highlighting sales to end users are way more important, but the latest Counterpoint research supports Canalys' findings, adding another stat to the equation that the chaebol isn't going to like one bit.

On a calendar basis, however, Samsung still holds fort as India's top smartphone brand with 24% market share and Xiaomi following closely with 19%.

According to Canalys, Xiaomi had managed to ship over 8.2 million smartphones in the fourth quarter of past year, while the company shipped 7.3 million smartphones. Samsung should be a little disappointed, and surprised, with the results as it managed to increase sales 17% year-on-year to 7.3 million but slipped down the rankings. Canalys researchers said the reason behind Xiaomi's impressive growth is the top quality of its products and the trust in leadership.

As per another tracker IDC, both Samsung and Xiaomi were tied at the top spot in the Indian smartphone market in July-September quarter with 23.5% share each. Those again are made of a clutch of Chinese manufacturers such as Vivo, Lenovo, Oppo and so on.

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Jio beats Samsung in feature phone category, while Xiaomi in the smartphone segment. The official statement says that Samsung is still India's number one smartphone company. It will be interesting to see what will happen in 2018, as the changes from Q4 2016 to Q4 2017 are staggering, at least in Xiaomi's case. "Samsung is a full range player and leads the smartphone business across every segment of the India market in 2017", the spokesperson said.

Xiaomi has given special focus on localization, channel strategy, marketing and products to win customers over Samsung.

India is the world's second-largest smartphone market, bigger than the USA and second only to China.

"Samsung's loss comes from its inability to transform its low-priced product portfolio", Canalys analyst (say that three times) Rushabh Doshi was quoted as saying. However, Samsung's "far superior R&D, and a better hold on the supply chain" are expected to help it make a comeback later this year. For Samsung, the most popular handsets during the period between October and December a year ago were Samsung J2 2017 and J7 NXT, the marketing firm said.

Overall India mobile phones market for the year 2017 crossed 300 million, a first for the country, with smartphones contributing to 44% to it.

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