Thursday, 22 February, 2018

The Tide Pod Challenge: it's better that we know

Tide pods are colourful laundry detergent capsules sold in the United States that resemble those sold in Britain by companies including Persil and Aerial YouTube Wants You To Stop Eating Tide Pods Because 2018 Is Weird As Hell
Melody Ballard | 20 January, 2018, 03:56

The trend has gone viral on social media with videos and memes showing people eating laundry pods.

If you thought the ice bucket or cinnamon challenges were silly, the Tide Pod challenge might just top your list of stupid internet crazes.

On the laundry detergent packets, a warning on the packaging states to call your poison control center if swallowed.

"We don't allow the promotion of self-injury and will remove it when we're made aware of it", a Facebook representative said in a statement.

"YouTube's Community Guidelines prohibit content that's meant to encourage unsafe activities that have an inherent risk of physical harm". "We work to quickly remove flagged videos that violate our policies". The "Tide Pod" challenge dares people to bite into a colourful detergent ball launched by the American company Tide in 2012.

Tide urged for customers to stop eating its detergent pods, citing severe health risks as a reason for halting such consumption.

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"The laundry pods are very caustic they have the ability to burn tissues so if you put one in your mouth you're going to have an immediate burning sensation", said Dr. William Meggs, a toxicology expert for Vidant and the Brody School of Medicine.

It should not be assumed that a young person, even a level headed one, knows better than to attempt the Tide Pod Challenge or any other stunt seen on the internet.

It's called the Tide Pod Challenge, people eat the detergent packets on camera and then upload the video to social media platforms. If you've missed it, it's basically where absolute muppets attempt to eat a Tide Pod, a United States detergent which is definitely for washing your clothes and not for snacking on.

Last year, USA poison control centres received reports of more than 10,500 children younger than 5 who were exposed to the capsules.

Ingestion of highly concentrated, toxic detergent products can cause serious injury, CASD said, citing the United States Consumer Product Safety Commission.

So far in 2018, there have been 37 reported cases among teenagers - half of them intentional, according to the data. Some teens shake, stir, or even cook them.

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