Saturday, 17 November, 2018

Burger King Trolls Customers With Whopper Sales In Support Of Net Neutrality

Burger King  YouTube Burger King YouTube
Kelvin Reese | 26 January, 2018, 02:39

Burger King is trying to show customers what accessing the Internet would be like if they don't do what they can to ensure Net Neutrality for all.

In a hilarious three-minute clip, customers visiting a Burger King in the United States were asked whether they wanted a Whopper for $4.99 at "slow Mbps", $12.99 for "fast mbps" or $25.99 for "hyperfast mbps".

On Wednesday, the fast food company published a video explaining net neutrality to customers. How?

The Federal Communications Commission last month repealed the Obama-era rules, giving internet service providers like Verizon, Comcast and AT&T a free hand to slow or block websites and apps as they see fit or charge more for faster speeds.

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Burger King has made an advert poking fun at the decision to repeal net neutrality in the US. "Whopper neutrality was repealed", one BK employee says.

Burger King said in a YouTube description of the video that it "Believes the internet should be like the Whopper sandwich: the same for everyone". About 70% of consumers feel that brands should take public stances on issues like immigration and race relations, a Sprout Social survey found. In terms of data download and upload speeds, it is usually measured in megabits per second (Mbps), but the Whoppers in the video are sold based on which "making burgers per second" option the customer chooses. "It's stupid, but true", another said. Only 20 percent of U.S. households have a choice when it comes to high-speed broadband provider, as the big cable companies mostly operate regional monopolies.

If you stick around to the end of the ad, you can spot the Burger King mascot drinking from an oversized Reese's Peanut Butter Cups mug ― the same sort of cup Pai is known for using. You can check out the incredible video below for yourself and if you still don't have a clue as to what exactly Net Neutrality is well you really should press play.

Net neutrality can be a very complicated and confusing concept at times. But despite the outcome of the vote, supporters of net neutrality believe the fight to save it is not yet over.

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