Wednesday, 19 September, 2018

Apple Music just got a little more oomph with this key acquisition

UK-based Shazam lets users identify songs through their phones microphones. Simon Dawson  Bloomberg UK-based Shazam lets users identify songs through their phones microphones. Simon Dawson Bloomberg
Lori Graves | 13 December, 2017, 05:17

Apple has confirmed the acquisition of music recognition app Shazam.

It went on: "Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users".

Apple, whose streaming service has rapidly grown but still has only half the paid subscribers of Spotify, said that Shazam has consistently been one of the most popular items on its App Store. The last major acquisition made by Apple was in 1996 when it purchased Next Computer Inc.at a cost equivalent to $600 million in today's currency.

The company didn't explain the nature of those plans.

Shazam's always had a hard time figuring out a viable business model, so the Apple takeover could be a blessing in disguise for the company. Siri is outclassed in terms of functionality by Amazon's Alexa and the Google Assistant, and Apple's HomePod speaker hasn't hit the market yet, even while Google and Amazon are onto the second generation of their smart speakers. The Shazam was founded in 2002 which become first apps for the iPhone.

The acquisition makes flawless sense when you consider Shazam's talents, and Apple's focus on where to take technology next.

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"We can't imagine a better home for Shazam to enable us to continue innovating and delivering magic for our users", Shazam cited in a separate statement. As per the reports, the company has does not disclosed the price of the music app acquisition on Monday.

The reason this move is interesting is because Shazam isn't all that profitable.

Perhaps, Apple is keen to build on Shazam's efforts to develop killer features of its own for the launch of its much-rumoured AR glasses.

Apple and Shazam have had a friendly relationship for years, but the catalyst was that pending bid from Snap.

Shazam already integrates with Apple Music, referring many of its 100 million users to play songs on its platform. Going forward, there is a possibility that the functionality will now be integrated more seamlessly into the Apple Music experience.

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