Вторник, 12 Декабря, 2017

Amazon offers prime membership service for free global shipping and video streaming

Etsy, Watch Out: Amazon Is Coming for You Next Amazon launches Prime membership in Singapore amid SE Asia push; stops free shipping option
Derrick Tucker | 07 Декабря, 2017, 02:29

According to a press release, Singapore customers will be able to enjoy Prime benefits including exclusive access to free two-hour delivery on orders over $40 and unlimited free global shipping on orders above $60.

Another service available to Singapore's Amazon Prime subscribers is video streaming, which will allow members to stream or download popular movies and TV series via the Amazon Prime Video app on Android and iOS mobile devices.

Gaming is also an upcoming entertainment industry, and Singapore Amazon Prime members can also enjoy access to gaming benefits on Twitch Prime at no additional cost.

Читайте также: Facebook launches new messaging app made for kids

To encourage sign ups the Singapore Prime membership advertised at $8.99 per month will be reduced to $2.99 for a limited time, although Amazon haven't yet indicated how long the discount will last. The monthly membership is priced at SGD8.99, but it is going at SGD2.99 as an introductory offer.

"Now, with the launch of Amazon Prime, Singapore consumers can finally have access to these products and services, and can get more value when they shop on Prime Now". Ever since Amazon launched its handmade marketplace in October 2015, Etsy has had a rough time fending off the e-Commerce giant as it seeks to remain the leader in localized, handcrafted goods.

Mr Amos Tan, a Singapore Polytechnic senior lecturer in marketing and retail, said Amazon's removal of free shipping for non-members is a way of trying to lock in more customers. Our attempts to order items from the Amazon US website itself didn't seem to include or display the benefits of our Amazon Prime Singapore membership. Furthermore, items that previously shipped free to Singapore using AmazonGlobal Saver are not available, or are shipped separately but with fees. "We will keep making Prime better, adding even more selection and benefits". They're getting Amazon Prime, but only for products that they purchase from Amazon in the United States some 9,000 odd miles away. "Whether Amazon will be able to retain them and turn them into loyal customers will depend on the consistency of its service quality and if Amazon can provide more value to their customers that they are otherwise unable to get from other retailers".

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