Wednesday, 21 November, 2018

Dish Network urges customers to bug advertisers over CBS blackout

CBS Dish settle after millions miss Cowboys Chargers game CBS Dish settle after millions miss Cowboys Chargers game
Andrew Cummings | 25 November, 2017, 01:14

"We are pleased we have reached a deal with Dish, who recognizes the value that the No. 1 network brings to viewers in these markets", said Ray Hopkins, CBS Corp.'s president of television networks distribution. Terms were not disclosed.

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The two-day blackout affected both the San Diego and Dallas-Arlington metro regions, as well as several other major markets, including New York, Chicago, Philadelphia, San Francisco, Atlanta and Boston.

In a statement Tuesday, Dish Network claimed that CBS chose to black out Dish customers' access to its channels in an effort to raise rates and gain negotiating leverage. These alternatives make CBS widely available, without the need for a pay-TV subscription, which Dish has clearly taken issue with during these negotiations.

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That scenario recently played out between CBS and DISH. What made the deal more pressing was that DISH subscribers watched CBS more than any other broadcast or cable outlet.

During the disagreement, CBS claimed that while Dish had complained about fees being requested by the company, it has paid "at least one cable network more than double our asking price, for far less than half the ratings". The networks were being restored to Dish customers Thursday night, according to Warren Schlichting, Dish's executive vice president of marketing, programming and media sales.

After inputting your ZIP code, you can scroll down to the Make Your Voice Heard section, where Dish lists all of the local businesses advertising on specific CBS channels.

In the meantime, Dish stated it plans to provide subscribers in the affected markets with digital over-the-air antennas at no extra cost.

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