Sunday, 22 October, 2017

FDA Has a Problem With Bakery's Use of 'Love'

Love is not an acceptable ingredient for granola US regulators found SHARE Share on Facebook SHARE Share on Twitter TWEET Link
Kelvin Reese | 05 October, 2017, 00:49

Brown sugar, rolled oats and even nut yes, but feelings no, says US regulatory agency.

The Food and Drug Administration has come down on West Concord, Massachusetts-based Nashoba Brook Bakery, warning it to remove "Love" from the ingredients list on Nashoba Granola, Bloomberg reported. Nashoba Brook Bakery was taken to task by the agency over its inclusion of "Love" as one of the ingredients in its Nashoba Granola. It reads, "Ingredients required to be declared on the label or labeling of food must be listed by their common or usual name".

Nashoba Chief Executive Officer John Gates described the FDA's message as "so George Orwell" and told Bloomberg he was proud to include "love" as an ingredient in the company's products. "And focusing only on that particular violation detracts from the multitude of serious violations reflected in this letter".

Less silly is the fact that the FDA also busted Nashoba's chops for preparing and packaging their product "under insanitary conditions whereby they may have become contaminated with filth, or whereby they may have been rendered injurious to heath".

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The bakery's CEO said that listing love as an ingredient in the granola was a nod to the hard work and care its employees put into each bag. "It's kind of nice that this artisan bakery can say there's love in it and it puts a smile on people's face".

Apparently the FDA got the memo and are backpedaling by releasing a statement saying their letter was meant to remedy some potential health violations at the bakery and the line about the "love violation" was not their primary concern.

Nevertheless, despite disappointment, Gates said his company will comply with the FDA's rules.

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