Banks working alongside Fitbit's new feature include Banco Santander, Bank of America, Capital One, HSBS, OCBC, Royal Bank of Canada, UOB and US Bank. "With Ionic, we will deliver what consumers have not yet seen in a smartwatch - a health and fitness first platform that combines the power of personalisation and deeper insights with our most advanced technology to date, unlocking opportunities for unprecedented health tracking capabilities in the future".
Purely from a fitness hardware perspective, it looks like an awesome device.
The best example is the new contactless payment system Fitbit is introducing with the watch, called Fitbit Pay. It's got the bases pretty much covered: a Global Positioning System, a heart rate sensor, and, surprisingly, an NFC reader for contactless payments. The Ionic has a personal trainer and coaching software that can create personalized workouts depending on the user's activities.
Through years of hard work and good hardware, Fitbit has achieved the "Kleenex status" of having an entire genre of devices associated with its brand. While 2.5GB is plenty for music, it may not be enough if you want to add music and a lot of apps to your Ionic.
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Fitbit also says the Ionic's heart rate tracker is more accurate than those found in its other products.
As for the specs, the Ionic has a Gorilla Glass 3 touchscreen that can display up to 1,000 nits.
Until recently, Fitbit was ranked the world's bestselling wearable tech brand. Its body is made from nano-molded aluminum which slants downward from the face in an octagonal shape. Fitbit is offering three colour variants - silver, orange and grey. Users can swap the bands as and when they want.
The San-Francisco-based company aims to release a web tool to allow developers to create their own software for the device from next month. For instance, if the watch detects you've just suffered through an intense training session, then it might recommend yoga for depressurizing.
Alongside this, it also has all the same step and calorie tracking functions as the Fitbit wristband.
It will be priced at US$299.95, which is US$30 more than the Apple Watch Series 2.
Fitbit has also announced a forthcoming "special edition" in partnership with sportswear firm Adidas, mirroring the Apple Watch tie-up with Nike. Some online retailers will begin selling it on Tuesday, Aug. 29.
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