Fox News drops Roger Ailes' 'Fair & Balanced' slogan
Fox News drops Roger Ailes' 'Fair & Balanced' slogan
Fox News drops 'Fair and Balanced' slogan: report
15 June, 2017, 02:25
It appears that Fox News has made a decision to get rid of the slogan that the network is most identified with and has been its calling card for two decades. But it's fair to wonder how long Hannity will stick around in this new climate, working for bosses who don't pride themselves on trolling liberals and eschewing political correctness.
The old slogan has been used since Ailes founded the cable news network back in 1996. "When you take away ordinary people's lives in order to pay off the wealthiest among us, your own lives are forfeit [ed]". The decision was made last August after Ailes's ouster by Fox News co-president Jack Abernethy, because the phrase had "been mocked", one insider said.
One of Ailes' accusers, Megyn Kelly, left the network for NBC earlier this year.
Fox News Headquarters in Midtown Manhattan. Another source reportedly told the magazine that "Fair & Balanced" was too closely associated with Alies.
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Inside Fox, Ailes held "Fair & Balanced" seminars with staff members.
As Brooks Barnes and Sydney Ember detailed in an April New York TimesMagazine feature, Rupert Murdoch's sons have pushed for big changes in Fox News' culture since taking over the family business empire two years ago.
The right-leaning news network begun a raft of changes following Alies' departure. But "Fair & Balanced" definitely was best known, and most mockable.
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